Shop/LAB allows retailers to test the viability of
their brand, in a tech-enabled brick and mortar
experience with limited capital investment.
YOUR BRAND. OUR SPACE.
What does Shop/LAB offer your brand?
SPACE
Unique, premier retail location
TECH
Built-in and ready to connect
SUPPORT
Design, marketing and staffing
THE SPACE
A Testing Lab
The latest tech-enabled retail space, in the heart of Easton Town Center
Variety of space options
Ranging from 530 – 1,500 square feet
Adaptable format
Modular fixture package and customizable branding opportunities
THE TECH
Digital Screens
Large Format LED Store Signage
Interactive Touch Screens – with option to connect to online store inventory (endless aisle)
Video Wall with Multiple Screens
sound and light
Bluetooth Controlled Sound System
Lighting Package with Adjustable Light Temperature
Analytics and sales
Retail Next Analytics technology
Store iPads
POS Hardware
THE Support
TECHNOLOGY SUPPORT
Technical support and guidance for all technology in store is provided including connection
to your current eCommerce platform and interactive touchscreen integration.
sales support
Professional customer service representatives who can serve as your staff,
with training and brand immersion provided by your team.
brand and community support
Easton is committed to making your brand successful through digital support,
signage, media, email and advertising. We will also help connect you with the right
community partners who match your brand ethics and mission.
BRANDS THAT HAVE TAKEN
ADVANTAGE OF SHOP/LAB
Shop/LAB 1 is located at iconic Easton in Columbus, Ohio.Ranked
the #1 Retail Center Experience in America by Chain Store Age
magazine, Easton Town Center is a premier destination, for
shopping, dining and entertainment with over 240 best-in-class
shops, restaurants and entertainment venues.
One Solution. Many Scenarios.
Test your digital brand in a retail environment designed to celebrate your brand.
Create a unique pop up experience and measure sales in a high-performance retail environment.
Experiment with a new concept or presentation in one of the nation’s best test markets.
“Opening one new physical store in a market results in an averag
37% increase in overall traffic to that retailer’s website”.
The Halo Effect – How Bricks Impact Clicks, ICSC